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The programme aims to:
- develop learner knowledge and skills in topics relevant to the creation and management of high-impact entrepreneurial ventures. These include but are not limited to the following: discovering and evaluating entrepreneurial opportunities; entrepreneurial finance (including raising finance); marketing; strategy and business model development; developing and leading teams of entrepreneurs and innovators; and networking and pitching.
- develop learners’ mindset for innovation (eg the ability to "manage under uncertainty" and to "sell while still building") and their ability to integrate into innovation ecosystems in Cambridge or elsewhere.
- develop learners’ ability to function as leaders of innovation projects, whether inside established organisations or in startups.
Learning Outcomes
At the end of the course, students should be able to:
- Generate/identify ideas for entrepreneurial ventures, evaluate the potential for success of those ideas, turn the ideas into a set of hypotheses to be tested and objectives to be pursued, select and execute methods and techniques to test assumptions. Understand the mechanisms and contingencies underlying the tools used for the above.
- Identify rational, social and emotional levers to be used in the persuasion of the critical audiences of innovators, early adopters, co-innovators and distribution partners required to get a venture off the ground. Understand the mechanisms and contingencies underlying the tools used for the above.
- Select and prioritise the set of capabilities a venture should develop and be able to articulate why these are the right capabilities for the specific venture at that point in time. Understand the mechanisms and contingencies that underly these decisions.
- Understand the foundations of effective entrepreneurial/innovation teams and the steps and dynamics than lead to effective or ineffective team behaviours.
Open Days
Dates of open days and other events are available on the Master of Studies in Entrepreneurship pages of our website.
Departments
This course is advertised in the following departments: