The programme aims to:

• develop learner knowledge and skills in topics relevant to the creation and management of high-impact entrepreneurial ventures. These include but are not limited to the following: discovering and evaluating entrepreneurial opportunities; entrepreneurial finance (including raising finance); marketing; strategy and business model development; developing and leading teams of entrepreneurs and innovators; and networking and pitching.
• develop learners’ mindset for innovation (eg the ability to "manage under uncertainty" and to  "sell while still building") and their ability to integrate into innovation ecosystems in Cambridge or elsewhere.
• develop learners’ ability to function as leaders of innovation projects, whether inside established organisations or in startups.

Learning Outcomes

At the end of the course, students should be able to:

1. Generate/identify ideas for entrepreneurial ventures, evaluate the potential for success of those ideas, turn the ideas into a set of hypotheses to be tested and objectives to be pursued, select apposite methods and techniques for testing assumptions and execute some of those methods and techniques. Understand the mechanisms and contingencies underlying the tools used for the above.
2. Identify rational, social and emotional levers to be used in the persuasion of the critical audiences of innovators, early adopters, co-innovators and distribution partners required to get a venture off the ground. Understand the mechanisms and contingencies underlying the tools used for the above.
3. Choose a set of activities a proposed venture will and won’t undertake. Understand how defensible capabilities and relationships are built within a venture. Understand how ventures maintain an appropriate level of agility. Understand the mechanisms and contingencies underlying the tools used for the above.
4. Understand the foundations of effective entrepreneurial/innovation teams and the steps and dynamics than lead to effective or ineffective team behaviours. 
5. Understand the behaviours, practices and cognitions followed by entrepreneurs, the contribution they make to successful entrepreneurship (and the mechanisms believed to create that contribution), and the contingencies concerning their effectiveness. Through course-fostered experiences and reflection, they should be able to undertake some of these behaviours and practices and adopt some of the cognitions. 

Departments

This course is advertised in the following departments: